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Spotted at Woolies Campaign
Client
Netflix, Woolworths
Role
Creative Producer, 1st Assistant Director
Crew
Executive Producer Ellen Dedes-Vallas
Editor/ Camera Operator Michael Nguyen
Editor John Sanderson
Production Designer Benjamin Fesselet
Working with creative agency Fat Poodle, we delivered Woolworths 'Big Night In' launch campaign in partnership with Netflix. The social-first launch reimagined a Woolworths supermarket as the setting for a series of unexpected encounters with iconic Netflix characters.
Working closely with Netflix, I oversaw the production and creative development of bespoke scenarios for titles Squid Game, Bridgerton, Stranger Things and Wednesday, blending recognisable moments from each franchise with the everyday world of a Woolworths supermarket. Shot in a handheld 9:16 format, the content emulates genuine customer-filmed footage to increase social media engagement. This approach created the illusion that shoppers had organically encountered these characters in-store.
