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Paddington The Musical Integrated Campaign
Client
AKA UK, Sonia Friedman Productions
Role
Lead Creative Producer, Post-production Producer
Team
Photographer Jay Brooks, Director of Motion Sesan Ogunro, Production Manager Amanda Boury, DOPs James Hellyer, Ben Wood, BTS Cam Op Alex Hicks, Editors Will Higo, Julie Syversen Larché, Motion Graphics Sesan Ogunro.
Awards
2025 Bronze Winner Clio Entertainment Awards
Integrated Campaign: Paddington The Musical
MAKING A BIG SPLASH FOR A SMALL BEAR WITH A CLIO AWARD–WINNING CAMPAIGN
Charged with leading the full announcement and pre-launch campaign, we brought Paddington The Musical to life through motion graphics and dynamic content with the creative team and cast. The result was a cohesive world of assets that carried the bear’s mischief, warmth, and sense of adventure across every screen and space, setting the stage for a standout launch.
Across the campaign we shot and delivered over 100 assets including motion graphics trailers, animated key art for OOH and underground placements, creative team interviews, cast announcement shoots and behind-the-scenes content.
