Stranger Things: The First Shadow

To promote Stranger Things: The First Shadow, I led the creative transformation of extensive EPK and Netflix behind-the-scenes footage into a suite of high-impact social cutdowns. Each piece was crafted to appeal to distinct audience segments and targeted across paid social campaigns. Alongside this, I produced on-the-ground vox pops to capture authentic audience reactions and inject fresh, real-time energy into the rollout. All assets were delivered as 10s punchy edits, purpose-built for social performance, optimisation, and maximum reach.