Stranger Things: The First Shadow

To promote Stranger Things: The First Shadow, we transformed a range of Netflix trailers, extensive EPK and BTS footage into a suite of high-impact social cutdowns. After identifying key audience segments and insights, each piece was crafted to appeal to a distinct audience and targeted across paid social campaigns. Alongside this, I produced on the ground vox pops to capture authentic audience reactions and inject fresh, real-time energy into the rollout. All assets were delivered as 10s punchy edits, purpose-built for social performance, optimisation, and maximum reach.